ABOUT
I'm a Growth Advisor: Customer, Commercial, Operational

I help businesses scale profitably by cutting waste and stopping revenue leaks, helping you grow without inflating costs or complexity, all without burning out your team.
By focusing on the moments that matter most to your customers, I bring 20+ years in recurring revenue to blend sharp strategy with sleeves-rolled-up delivery to grow market share, boost retention, increase customer lifetime value and boost operational efficiencies.
Think of me as your commercial co-pilot - aligning teams, fixing what's not working and building a growth engine that actually scales
SERVICES
10 Day MOT
I review people, processes, systems and data to find the leaks, size the wins and set a clear plan. You'll get a simple summary and a clear view of what we'll tackle first.
Cost effective, flexible leadership
I help deliver the plan: practical operational improvements, supplier savings, smart automation, stronger sales, better pricing, reduced churn and repeatable revenue plays. No fuss, just steady progress.
Advisory / Non Exec Director (NED)
A steady hand at the table: independent challenge, sound governance and support for your leadership team. I mentor your leadership team, set clear board rhythms, and keep focus on valuation, risk and execution as you move toward growth or sale.
Targeted Workshops
We unblock a specific issue together. Examples include supplier spend, sales approach, pricing, reporting (and more). Short, focused, useful.
Gareth Turpin, CCO VMO2
“Her authentic leadership style not only inspires those around her but also drives measurable performance improvements. Jo is a dynamic and invaluable asset to any leadership team, and I would wholeheartedly recommend her and would happily always have her as part of my team."
Ben Jones, CCO Sigma Connect
"Jo brought clarity, confidence and commercial edge to a highly sensitive, high-stakes opportunity. Her flexibility, deep expertise, and strategic guidance were instrumental in helping shape our approach. A trusted advisor throughout, highly recommended."
Martin Bould, CEO
"I have always been impressed with Jo's commercial tenacity, her pragmatic approach and ability to cut through problems quickly to get to answers and solutions. Aside from a deep understanding of P&Ls and a track record of improving commercial performance, Jo is a great team player and leader. I would highly recommend her to any organisation seeking a growth specialist and commercial leadership."

